About Us

Manifesto

Will & Way exists to support visionary leaders who strive to build a more sustainable, equitable future.

Like them, we believe that great opportunities reside at the intersection of business and social innovation.

For them, we deliver avant-garde solutions that create value for their brand, their business, for people and for the planet.

With them, we build trusted and responsible brands that enable progress.

Team

We’re a team of strategic thinkers and creative makers challenging convention
and taking the best of our past to create a better future.

CEO / Founder

Mat McKay

Director

Nadine Boustany

Director

Annie Ethier

Project coordinator

Nolwenn Besnier

Art Director

Phil Héroux

Creative Strategist

Flavie Halais

Multimedia Storyteller & Creative Director

Simon Edouard Pilon

Creative Director

Nicolas Saint-Cyr

Communications/Marketing Strategist

Valérie Gervais

Writer, translator and content creator

Emilie Desgagne