Doing great
by doing good

More Projects

A sponsorship approach that enhances the entertainment industry's practices
  • Interdepartmental workshops
  • Sponsorship positioning
  • Evolution of the CSR support program for partners
  • Storytelling and communication solutions
Will & Way is the ideal partner to help us find clarity and consistency in the evolution of sponsorship at Loto Québec. Their expertise has enabled us to become a committed sponsor, contributing to the evolution of entertainment towards an ever more dynamic, responsible and inclusive horizon." Eric Meunier, Director of Social Commitment at Loto-Québec.
as a force
for good
  • Research and Insights
  • Cross-Division Discovery Workshops
  • Social Impact Program Design
  • Concept & Action Plan
Finding the right cause for Videotron and the best ways to drive positive social change is a significant challenge. Will & Way has guided us through the process to identify strategic and impactful opportunities to make a positive difference.
Élodie Girardin-Lajoie, VP Public Affairs
elevates purpose
  • Interdepartmental workshops
  • Concept & Action Plan
  • Partnerships
  • Content Strategy
  • Impact Program Build