Finding the right cause for Videotron and the best ways to drive positive social change is a significant challenge. Will & Way has guided us through the process to identify strategic and impactful opportunities to make a positive difference.
Élodie Girardin-Lajoie, VP Public Affairs
Corporate responsibility elevates purpose
Cross-Division Discovery Workshops
Concept & Action Plan
Partnerships
Content Strategy
Impact Program Build
The right opportunity to make a big difference
Research and Insights
CSR Activation Strategy
Concept & Action Plan
Partnerships
B Corp enhanced with a social mission
Cross-Division Discovery Workshop
Concept & Action Plan
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Will & Way’s unique perspective helped us design a social mission that speaks to all our employees. This was instrumental to achieving our B Corp certification. We now have a clear plan to create a positive impact with our operations and our social implication.