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Choosing the Right Cause: A Strategic Imperative for Every Organization
As corporate social responsibility (CSR) is scrutinized like never before, choosing a cause to support isn’t just a philanthropic act but a strategic vector of importance. When a company adopts a flagship cause, it can define its brand in the eyes of its stakeholders and the public. An authentic and wholehearted commitment allows a company…
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From Vision to Value Creation: Clarity and Coherence Are Vital For ESG Criteria & CSR Plans
In today’s business world, the importance of solid Corporate Social Responsibility (CSR) plans and Environmental, Social, and Governance (ESG) criteria is undeniable. These concepts, which have evolved significantly over the past years, underscore today more than ever the necessity for businesses to engage meaningfully and strategically in social impact and sustainability. These commitments not only…
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Overcome The Challenges to Stakeholder Engagement
Recently, Will & Way spoke with several of its executive clients responsible for leading the CSR strategy within their organizations. The findings were clear: the primary challenge in supporting a corporate cause or a portfolio of social impact and sustainability initiatives remains stakeholder engagement. Organizations that excel and stand out are those capable of orchestrating…
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Integrating CSR Across Your Organization
In an era where economic performance remains the primary success criteria for businesses, CSR leaders may find it challenging to gain support from their peers and to fully integrate their plans into business operations. When the integration is inconsistent, it is often due to the absence of a common vision and understanding of value creation…
