Work
Doing great
by doing good
More Projects
A sponsorship approach that enhances the entertainment industry's practices
- Interdepartmental workshops
- Sponsorship positioning
- Evolution of the CSR support program for partners
- Storytelling and communication solutions
“
Will & Way is the ideal partner to help us find clarity and consistency in the evolution of sponsorship at Loto Québec. Their expertise has enabled us to become a committed sponsor, contributing to the evolution of entertainment towards an ever more dynamic, responsible and inclusive horizon." Eric Meunier, Director of Social Commitment at Loto-Québec.
Technology
as a force
for good
- Research and Insights
- Cross-Division Discovery Workshops
- Social Impact Program Design
- Concept & Action Plan
“
Finding the right cause for Videotron and the best ways to drive positive social change is a significant challenge. Will & Way has guided us through the process to identify strategic and impactful opportunities to make a positive difference.
Élodie Girardin-Lajoie, VP Public Affairs
Corporate
responsibility
elevates purpose
- Interdepartmental workshops
- Concept & Action Plan
- Partnerships
- Content Strategy
- Impact Program Build
